LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as mainstream television models, relying on regularly timed shows via public channels. In contrast, on-demand streaming read more operate on viewer-driven consumption, with Netflix, major competitors, and Apple TV+ serving as dominant forces. As viewer preferences shift, rivalry between broadcast station